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Digital Marketing Strategies in Healthcare: Enhancing the Patient Experience

  • Level: Intermediate to Advanced
  • Duration:  25 hours 
  • Format:  Online, Self-Paced
  • Author: Antoine Poignant

Self-Paced Health Courses

Online Accreditation

Duration & Format

  • 25 hours
  • Online
  • Self-Paced
Access to the platform will be available for six months from the date of your initial payment.

Fees & Conditions

  •    900€ VAT included
  • 2, 3, or 4 installment payments
  • Early bird or group discount 
Installment payment are available. For groups of two or more, a corporate rate is available – please contact us for more information : innovative-health@edhec.edu

Languages

  • English
  • French

This  e-learning course is available in English and French, giving you flexibility to choose your preferred language.

For who ?

This course is designed for the varied needs of professionals by equipping them with specific knowledge and skills to effectively navigate the digital healthcare marketing landscape.

  •  Pharmaceutical & Biotech Marketing Teams

  •  Hospital & Healthcare Marketing Directors

  •  Medtech & AI Health Startups

  •  Healthcare Advertising & Digital Media Agencies

  •  Regulatory & Policy Experts in Digital Health   Communication

Course Package

What's included?

We promise an exceptional experience with flexible learning paths, ensuring you stay motivated and equipped to excel in your field.  

Full access to all
course materials

Practical exercises and resources

An engaging online ecosystem

  • 1. Flexible, Self-Paced Learning  
    Learn on your own schedule with courses designed to fit around your personal and professional life. Our asynchronous format ensures you can progress at a pace that suits you.

  • 2. Comprehensive Course Packages  
    Each package includes engaging multimedia content, practical exercises, and up-to-date resources, providing a thorough and enriching learning experience.

  • 3. Up-to-Date Expertise
    Stay up to date with the latest trends and skills in your field. Our updated courses offer cutting-edge knowledge, ensuring professional advantage.

Podcast: Digital Marketing in Healthcare 

#1 Listen to this episode that explores Innovative Heath Transformation
#2  Tips for Starting Your Online Course Journey

Get Your Free Career Guide

  This career guide is designed for healthcare professionals seeking to enhance their skills in AI, management sciences, digital care management, change management in healthcare, and the impacts of climate change on health.

Benefits of Your Online Health Certification

  • 1. Online Presence: Build and manage effective digital platforms.
  • 2. Patient Outreach: Use digital channels to reach a broader audience.
  • 3. Brand Awareness: Enhance your healthcare brand's visibility online.
  • 4. Content Strategy: Develop engaging content tailored to patient needs.
  • 5. Performance Analytics: Measure and analyse digital marketing effectiveness

Antoine Poignant

Dr. Antoine POIGNANT, MD is a physician and health anthropologist with over 20 years of experience leading a health communication group. As the founder of Connected Doctors, he now specializes in digital communication strategies for healthcare companies. Throughout his career, Dr. Poignant has spearheaded numerous medical education initiatives, particularly in the fields of diabetology, psychiatry, and wound care. His expertise in blending healthcare and digital communication has made him a key figure in the sector. In the context of the training program, he designed and facilitated the "Digital Marketing in Health" certificate, equipping professionals with the necessary skills to navigate the evolving landscape of digital health communication.

Ressources

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Flexible Enrollment Options

Choose the solution that suits your objectives or your team's goals. 

Enroll in Individual Courses

Pay as you go, anytime 
  • 24/7 enrollment

  • 3 months to complete the online health course.

  • Access and complete course materials, video lectures, assignments, and exams at your own pace. 

Payment Plans

Pay in 4 installments
  • Pay up to 4 installments.

  • Enjoy a flexible approach to financing your learning experience.

  • Access your course immediately while spreading out payments to suit your budget. 

Groups and Teams

Special Pricing
  • Enroll as a group or team.

  • We’ll advise you on the best solutions to meet your organization’s goals.

  • Develop a shared mindset and knowledge to tackle challenges collectively.

Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health  learning journey.

Can I custom design my training ?

Yes  ! You can costum your training. Please contact directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted.

What are the policies for refunds and deferrals ?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.