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ONLINE HEALTH CERTIFICATE:

Digital Marketing Strategies in Healthcare:
Enhancing the Patient Experience

Your Learning Journey

Boost your career in the healthcare sector with our digital marketing training! Master digital strategies and emerging technologies to transform the patient experience and maximise the impact of your campaigns. Meet the unique challenges of health marketing while respecting ethical and regulatory issues.

Your Free Content:
  • An Article
  • A Career Guide
  • A Special Podcast
  • Ressources
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Objectives. | 

The main objectives of this course on   digital marketing are :

  • 1. Navigate the regulatory and ethical framework.

  • 2. Develop and implement effective digital marketing strategies.

  • 3. Analyse consumer behavior and the patient journey.

  • 4. Master the fundamentals of digital marketing in healthcare.

  • 5. Integrate emerging technologies into marketing.

For who ?

In a rapidly evolving sector, our e-learning certificates are designed to meet a crucial need: preparing you for the technological and managerial changes that are redefining healthcare. Our offering is unique, crafted to make you a leader in this field.

  •  Pharmaceutical & Biotech Marketing Teams

  •  Hospital & Healthcare Marketing Directors

  •  Medtech & AI Health Startups

  •  Healthcare Advertising & Digital Media   Agencies

  •  Regulatory & Policy Experts in Digital Health   Communication

Transform Your Career: 
E-learning for Healthcare Professionals

Healthcare Digital Strategy, Digital trends in healthcare marketing.
Effective Content Marketing for Healthcare Providers.

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Certificate Details :

  •  Opportunities:  The patient journey now begins online, a crucial   place to be for healthcare providers to understand better patient   behaviour and promote more effectively their services.

  •  Healthcare data: Online health marketing relies on targeting and   engagement, both heavily regulated when it comes to health-   related data.  
  •  Convergence of technology and health marketing:
     By relying on data, competition of healthcare providers and new   players and interconnectedness, many health innovations now   require impactful B2C and B2B marketing.  
  •  Digital strategies: In the healthcare sector, authenticity and   authority are the foundations to building a strong online marketing   presence so healthcare providers’ online discourse must range   from educational to trust-inducing.  

Educational Tools & Certificate

Our courses provide a comprehensive learning experience with diverse educational tools. Upon successful completion, participants receive an official certificate, validating their expertise in the field.

  •  Certificate

  •  Assessments

  •  Videos

  •  Text Material

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EDHEC Business School

A business school focused on future generations

EDHEC, a top European business school since 1906, ranks 7th in Europe (FT). Its 2024-2028 plan, Generations 2050, drives impactful economic, social, and environmental change through education and research.

#7 best business school in Europe. 
Financial Times 

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Sharpen Your
Soft & Hard Skills:

  • HOW TO DO: Patient Journey Analysis, Digital Marketing Campaign Management, Content Marketing Strategy, Telemedicine Marketing Implementation, Data Analysis and Interpretation, Emerging Technology Integration, ROI Assessment

  • HOW TO BE: Cross-Departmental Collaboration, Ethical and Regulatory Compliance.

Antoine Poignant

Dr. Antoine POIGNANT, MD is a physician and health anthropologist with over 20 years of experience in health communication. As the founder of Connected Doctors, he helps healthcare companies develop their digital communication strategies. He has led major medical education projects in diabetology, psychiatry, and wound care. 

Flexible Enrollment Options

Choose the solution that suits your objectives or your team's goals. 

Enroll in Individual Courses

Pay as you go, anytime 
  • 24/7 enrollment

  • 3 months to complete the online health course.

  • Access and complete course materials, video lectures, assignments, and exams at your own pace. 

Payment Plans

Pay in 4 installments
  • Pay up to 4 installments.

  • Enjoy a flexible approach to financing your learning experience.

  • Access your course immediately while spreading out payments to suit your budget. 

Groups and Teams

Special Pricing
  • Enroll as a group or team.

  • We’ll advise you on the best solutions to meet your organization’s goals.

  • Develop a shared mindset and knowledge to tackle challenges collectively.

Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health  learning journey.

Can I custom design my training ?

Yes  ! You can costum your training. Please contact directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted.

What are the policies for refunds and deferrals ?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.

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