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ONLINE HEALTH CERTIFICATE

Digital Marketing Strategies in Healthcare
Enhancing the Patient Experience

Your Learning Journey

Boost your career in the healthcare sector with our digital marketing training!
Master digital strategies and emerging technologies to transform the patient experience and maximise the impact of your campaigns. Meet the unique challenges of health marketing while respecting ethical and regulatory issues.

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Course + Exercices

*includes independent work

100% Online

Progress at your own pace

€900
VAT included

  • Instalment plan
  • Preferential rates

Intermediate level

Objectives. | 

SDGs (Sustainable Development Goals) recommended by the WHO and the United Nations addressed in this course:

  • 1. Navigate the regulatory and ethical framework.

  • 2. Develop and implement effective digital marketing strategies.

  • 3. Analyse consumer behavior and the patient journey.

  • 4. Master the fundamentals of digital marketing in healthcare.

  • 5. Integrate emerging technologies into marketing.

  • Sharpen Your Soft & Hard Skills
    HOW TO DO: Patient Journey Analysis, Digital Marketing Campaign Management, Content Marketing Strategy, Telemedicine Marketing Implementation, Data Analysis and Interpretation, Emerging Technology Integration, ROI Assessment
    HOW TO BE:  Cross-Departmental Collaboration, Ethical and Regulatory Compliance

Programme

We promise an exceptional experience with a rich and flexible learning journey, enabling you to stay motivated and equipped to maximise the potential of your pharmacy.
The online certificate guides you step by step through the transformation of the pharmacy. You will find the tools and advice needed to optimize your point of sale, meet the expectations of today’s and tomorrow’s patients, and position yourself as a key player in healthcare, beyond just a dispenser of medications


Certificate Details

  •  Opportunities

    The patient journey now begins online, a crucial place to be for healthcare providers to understand better patient behaviour and promote more effectively their services.  


  •  Convergence of technology and health marketing

    By relying on data, competition of healthcare providers and new players and interconnectedness, many health innovations now require impactful B2C and B2B marketing.


  •  Healthcare data
    Online health marketing relies on targeting and engagement, both heavily regulated when it comes to health- related data    .  


  •  Digital strategies
    In the healthcare sector, authenticity and authority are the foundations to building a strong online marketing presence. Therefore, healthcare providers’ online discourse must range from educational to trust-inducing.  

Get an exclusive preview

#1 Listen to this episode that explores Innovative Heath Transformation

#2 Receive tips for starting your Online Course Journey

This programme is tailored for professionals who:

You are a professional or an entrepreneur looking for the technological and managerial changes that are redefining healthcare. This course is particularly designed for:

  •  Pharmaceutical & Biotech Marketing Teams
  •  Hospital & Healthcare Marketing Directors
  •  Medtech & AI Health Startups
  •  Healthcare Advertising & Digital Media Agencies
  •  Regulatory & Policy Experts in Digital Health Communication
Your lecturer 

Antoine Poignant

Dr. Antoine POIGNANT, MD is a physician and health anthropologist with over 20 years of experience leading a health communication group. As the founder of Connected Doctors, he now specializes in digital communication strategies for healthcare companies. Throughout his career, Dr. Poignant has spearheaded numerous medical education initiatives, particularly in the fields of diabetology, psychiatry, and wound care. His expertise in blending healthcare and digital communication has made him a key figure in the sector. In the context of the training program, he designed and facilitated the "Digital Marketing in Health" certificate, equipping professionals with the necessary skills to navigate the evolving landscape of digital health communication. 

This course is the result of our
Management in Innovative Health Chair


Stay ahead of the latest managerial trends and skills! The Management in Innovative Health Chair is dedicated to advancing knowledge and practices related to the transformational challenges in healthcare. It is structured around three key pillars: research, teaching, and the dissemination of acquired knowledge. Its collaborations and partnerships with renowned companies and institutions ensure concrete, pragmatic solutions.

Our course, “Digital Marketing Strategies in Healthcare: Enhancing the Patient Experience,” provides cutting-edge insights, giving you a clear professional advantage in your field.  


Here are two articles we recommend:

Management in Innovative Health Chair

Healthcare DATA:  Issues, Ressources and Management tools

Digital transformation in healthcare (2025)

Purcărea Th.V.

Creating the ideal patient experience

Journal of Medicine and Life Vol. 9, Issue 4, pages.380-385 (2016)

Flexible Enrolment Options

Choose the solution that suits your objectives or your team's goals. 

Enrol in Individual Courses

€900 (Incl. VAT)
24/7 Enrolment
  • Pay up to 3 instalments

  • Access and complete course materials, video lectures, assignments, and exams at your own pace. 

  • 6 months to complete the online health course.

Individual Enrolment at a Preferential Rate

Contact us
  • -30% Alumni EDHEC

  • -25% Discovery Offer available until the end of December 2025
    Use the coupon: DISCOVER25

  • Multi-Course Package : 

Offers do not accumulate and are subject to change at any time

Groups and Teams

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  • We’ll advise you on the best solutions to meet your organisation’s goals.

  • Develop a shared mindset and knowledge to tackle challenges collectively.

Educational Tools & Certificate

Our courses provide a comprehensive learning experience with diverse educational tools. Upon successful completion, participants receive an official certificate, validating their expertise in the field.

  • Engaging videos with unlimited access for 3 months from the time of your payment/registration

  • Practical exercises and supporting resources, contributing to a comprehensive and enriching learning experience

  • Successfully complete the course and receive your personalized certificate.

FNEGE Award for the
Best Pedagogical Initiative

The FNEGE awards the Label by assessing the pedagogical added value, defined as the ability of the learning design to achieve the intended educational objectives, including the following:

  • Innovative nature relative to current practices

  • Rigor and quality of the content, reflecting the most advanced state of knowledge in the field

  • Relevance of the use of technologies, media, or innovative teaching methods employed to achieve the learning objectives

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Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health learning journey.

Can I custom design my training?

Yes! You can customise your training. Please contact us directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted  for groups.

What are the policies for refunds and deferrals?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.

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