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ONLINE HEALTH CERTIFICATE:
 Digital Marketing in Healthcare

Your Learning Journey

Boost your career in the healthcare sector with our digital marketing training! Master digital strategies and emerging technologies to transform the patient experience and maximize the impact of your campaigns. Meet the unique challenges of health marketing while respecting ethical and regulatory issues.

Your Free Content:
  • A Decision Matrix File
  • A Career Guide
  • A Special Podcast
  • A Bibliography
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Objectives. | 

Here are the 5 main objectives of this course on digital marketing in the healthcare sector :

  • Navigate the regulatory and ethical framework

  • Master the fundamentals of digital marketing in healthcare

  • Develop and implement effective
    digital marketing strategies

  • Integrate emerging technologies
    into marketing

  • Analyze consumer behavior and
    the patient journey

For who ?

This course is designed for the varied needs of professionals by equipping them with specific knowledge and skills to effectively navigate the digital healthcare marketing landscape.

  •  Healthcare organization leaders and managers

  •  Healthcare consultants

  •  Healthcare data analysts

  •  Marketing and healthcare
    students

  •  Digital health entrepreneurs
    and startups

  •  Communication professionals

  •  Healthcare marketing professionals

Transform Your Career : 
E-learning for Healthcare Professionals

Healthcare Digital Strategy, Digital trends in healthcare marketing.
Effective Content Marketing for Healthcare Providers.

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Certificate Details :

  •  Digital Transformation: The healthcare industry is undergoing unprecedented digital transformation, accelerated by recent health crises like the COVID-19 pandemic.

  •  Competitive Environment: In a competitive landscape, digital marketing is essential for healthcare providers to stand out and enhance patient engagement

  •  Regulatory Framework: The healthcare marketing sector faces strict regulatory requirements, necessitating a deep understanding of ethical and legal aspects.

  •  A Complex Landscape: Healthcare professionals need to navigate this complex environment and leverage digital marketing tools to analyze patient behavior and optimize care pathways.

  •  Patient Expectations: Hospitals and healthcare facilities must adapt to growing patient expectations for more personalized and accessible experiences.

  •  Technological Advancements: AI and digital platforms are redefining communication and promotion strategies in healthcare.

  •  Training Objective: This training aims to equip participants with the skills needed to succeed in the evolving field of healthcare marketing, addressing its specific challenges.

Educational Tools & Certificate

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  •  Certificate

  •  Assessments

  •  Videos

  •  Text Material

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EDHEC Business School

A business school focused on future generations

Fully international and directly connected to the business world, EDHEC Business School is a school for business, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity.

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  • #4 Worldwide Master in Management
    Financial Times 2024
  • #1 Worldwide for Entrepreuneurship
    Poets&Quants 2024
  •  #5 Worldwide for Open Programmes
     Financial Times 2024
  •  #14 Worldwide Exceutive Custom Programmes
    FinancialTimes 2024

Sharpen Your
Soft & Hard Skills:

  • HOW TO DO : Patient Journey Analysis, Digital Marketing Campaign Management, Content Marketing Strategy, Telemedicine Marketing Implementation, Data Analysis and Interpretation, AI-Enhanced Patient Experiences, Emerging Technology Integration, ROI Assessment

  • HOW TO BE : Cross-Departmental Collaboration, Ethical and Regulatory Compliance

Your instructor

Antoine Poignant

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Financing Options

Early Registration 

Save 5%
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  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload

Payment Plans

Pay in 4 installments.
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  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload

Invite A Colleague

Develop Your Network.
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  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload

For Organizations

Collective Training.
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  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload

Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health  learning journey.

Can I custom design my training ?

Yes  ! You can costum your training. Please contact directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted.

What are the policies for refunds and deferrals ?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.

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Get in touch

  • 393 Promenade des Anglais
    06200 Nice
  • + 33 (0)4 93 18 69 61
  •   innovative-health@edhec.edu

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