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ONLINE HEALTH CERTIFICATE

Boosting your Pharmacy's Performance
Retail Optimisation for Pharmacies

Your Learning Journey

You will discover essential Retail Management concepts tailored for the pharmaceutical sector.

Master geomarketing, customer loyalty techniques, and space optimisation to transform your pharmacy into a key player in local healthcare.

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Course + Exercices

*includes independent work

100% Online

Progress at your own pace

€900
VAT included

  • Instalment plan
  • Preferential rates

Intermediate level

Objectives. | 

SDGs (Sustainable Development Goals) recommended by the WHO and the United Nations addressed in this course:

  • 1. Understand the emerging challenges related to the growing diversity of channels and physical distribution methods for delivering a product or service.

  • 2. Understand physical retail formats and the corresponding analysis and recommendation tools, including Category Management and Merchandising.

  • 3. Break down your physical distribution strategy and compare it with those of your competitors.

  • 4. Identify the retail strategies best suited to your offering.

  • 5. Learn how to design and optimize a physical retail space that meets the challenges of digital and environmental transformation.

  • 6. Provide justified and coherent operational recommendations (convenience, immersion, and optimization) regarding the placement of the product or service.

  • Sharpen Your Soft & Hard Skills
    HOW TO DO: Customer Journey Analysis, Geomarketing, Space Management, Loyalty Strategy, Customer Experience Optimisation
    HOW TO BE:  Collaborative Leadership, Agility, Adaptability, Effective Communication, Critical Thinking, Responsibility

Programme

We promise an exceptional experience with a rich and flexible learning journey, enabling you to stay motivated and equipped to maximise the potential of your pharmacy.
The online certificate guides you step by step through the transformation of the pharmacy. You will find the tools and advice needed to optimize your point of sale, meet the expectations of today’s and tomorrow’s patients, and position yourself as a key player in healthcare, beyond just a dispenser of medications.


Certificate Details

  •  Geomerchandising

    To maximise its attractiveness, the offer must be tailored to the characteristics of its environment and its customer base, identified by its catchment area.  


  •  Hospitality management

    The pharmacy team plays a key role in retaining customers and goes beyond accompanying people by creating and leveraging attention.


  •  Merchandising and Floor Planning

    Optimize your sales space, product assortment, and the presentation of products and new services to increase profitability.

    Track and analyze your pharmacy’s performance using concrete indicators such as the parcel ratio, the expenditure disparity index, and more.  


  •  Customer Loyalty

    Enhance the image (e-reputation, customer reviews) and service offering of your pharmacy, positioning it as a trusted place for advice and well-being.  

Get an exclusive preview

#1 Listen to this episode that explores Innovative Heath Transformation

#2 Receive tips for starting your Online Course Journey

This programme is tailored for professionals who:

You are a professional or an entrepreneur looking to leverage artificial intelligence in the healthcare sector. This course is particularly designed for:

  •  Pharmacists and pharmacy managers
  •  Retail Pharmacy Chain Managers & Owners
  •  Healthcare & Consumer Behavior Analysts
  •  Biotech & Medtech Sales & Marketing Teams
  •  Startups in HealthTech & Pharma Supply Chain
Your lecturer 

Laura Servan Volquin

Experienced marketing professional specialising in retail strategy and market analysis, with a proven track record in enhancing pharmacy performance. Award-winning for innovation and partnership initiatives, she combines expertise gained at L’Oréal and Coca-Cola with a focus on customer experience and tailored strategies for the healthcare sector. As a consultant, she supports pharmacies in becoming competitive and customer-centric outlets.

This course is the result of the
Management in Innovative Health Chair


Stay ahead of the latest managerial trends and skills! The Management in Innovative Health Chair is dedicated to advancing knowledge and practices related to the transformational challenges in healthcare. It is structured around three key pillars: research, teaching, and the dissemination of acquired knowledge. Its collaborations and partnerships with renowned companies and institutions ensure concrete, pragmatic solutions.

Our course, “Boosting your Pharmacy's Performance: Retail Optimisation for Pharmacies” provides cutting-edge insights, giving you a clear professional advantage in your field.  


Here are two articles we recommend:

Management in Innovative Health Chair

Healthcare value chain: Definition, Benefits and Prospects

Optimising healthcare (2025)

Xavier Moinier and Liliane Bonnial

Satisfaction and loyalty of the Pharmacy customers:

a public health issue

Review Gestion & Management public, Vol. 7, Issue 4 (2019)

Flexible Enrolment Options

Choose the solution that suits your objectives or your team's goals. 

Enrol in Individual Courses

€900 (Incl. VAT)
24/7 Enrolment
  • Pay up to 3 instalments

  • Access and complete course materials, video lectures, assignments, and exams at your own pace. 

  • 6 months to complete the online health course.

Individual Enrolment at a Preferential Rate

Contact us
  • -30% Alumni EDHEC

  • -25% Discovery Offer available until the end of December 2025
    Use the coupon: DISCOVER25

  • Multi-Course Package : 

Offers do not accumulate and are subject to change at any time

Groups and Teams

Contact us

  • We’ll advise you on the best solutions to meet your organisation’s goals.

  • Develop a shared mindset and knowledge to tackle challenges collectively.

Educational Tools & Certificate

Our courses provide a comprehensive learning experience with diverse educational tools. Upon successful completion, participants receive an official certificate, validating their expertise in the field.

  • Engaging videos with unlimited access for 6 months from the time of your payment/registration

  • Practical exercises and supporting resources contribute to a comprehensive and enriching learning experience

  • Successfully complete the course and receive your personalised certificate.

FNEGE Award for the
Best Pedagogical Initiative

The FNEGE Label recognises the initiative with strong pedagogical added value. It is awarded on the basis of how effectively the learning design supports the intended educational objectives, with particular attention to:

  • Innovative nature relative to current practices

  • Rigor and quality of the content, reflecting the most advanced state of knowledge in the field

  • Relevance of the use of technologies, media, or innovative teaching methods employed to achieve the learning objectives.

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Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health learning journey.

Can I custom design my training?

Yes! You can customise your training. Please contact us directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted  for groups.

What are the policies for refunds and deferrals?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.

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