ONLINE HEALTH CERTIFICATE:
Boosting your Pharmacy's Performance:
Retail Optimisation for Pharmacies

Your Learning Journey

You will discover essential Retail Management concepts tailored for the pharmaceutical sector.

Master geomarketing, customer loyalty techniques, and space optimization to transform your pharmacy into a key player in local healthcare.
Your Free Content:
  • An Article 
  • A Career Guide
  • A Special Podcast
  • Ressources
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Objectives. | 

Here are the 5 main objectives of this course on retail optimization for pharmacies :
  • 1. Understand the challenges of Retail Management in the pharmaceutical sector

  • 2. Optimise customer experience using Hospitality Management principles

  • 3. Build customer loyalty through targeted actions and a strong brand image

  • 4. Develop geomarketing strategies to attract a diverse customers

  • 5. Implement advanced merchandising technics to maximize sales spaces

For who ?

In a rapidly evolving sector, our e-learning certificates are designed to meet a crucial need: preparing you for the technological and managerial changes that are redefining healthcare. Our offering is unique, crafted to make you a leader in this field.

  •  Pharmacists and pharmacy managers

  •  Retail Pharmacy Chain Managers & Owners

  •  Healthcare & Consumer Behavior Analysts

  •  Biotech & Medtech Sales & Marketing Teams

  •  Startups in HealthTech & Pharma Supply Chain

Transform Your Career : 
E-learning for Healthcare Professionals

Pharmacy operational efficiency, pharmacy team development.
Proven strategies for optimizing retail sales in pharmacies

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Certificate Details :

  • Geomerchandising: To maximize its attractiveness, the offer must be tailored to the characteristics of its environment and its customer base, identified by its catchment area.  

  • Hospitality management: The pharmacy team plays a key role in retaining customers and goes beyond accompanying people by creating and leveraging attention.  
  • Step-by-step guidance: Boosting a pharmacy’s performance relies on concrete tools: plot ratio, spending disparity index, … 
  • Online sales: Pharmaceutical sales are diversifying by posting online ads as well as adapt their services through online medication and pharmaceutical products delivery platforms.  

Educational Tools & Certificate

Our courses provide a comprehensive learning experience with diverse educational tools. Upon successful completion, participants receive an official certificate, validating their expertise in the field.
  •  Certificate

  •  Assessments

  •  Videos

  •  Text Material

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EDHEC Business School

A business school focused on future generations

EDHEC, a top European business school since 1906, ranks 7th in Europe (FT). Its 2024-2028 plan, Generations 2050, drives impactful economic, social, and environmental change through education and research.

#7 best business school in Europe. 
Financial Times 

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Sharpen Your
Soft & Hard Skills
:

  • HOW TO DO : Customer journey analysis, Geomarketing, Space Management, Loyalty Strategy, Customer Experience Optimisation

  • HOW TO BE : Collaborative Leadership, Agility, Adaptability, Effective Communication, Critical Thinking, Responsibility

Laura Servan Volquin

Experienced marketing professional specializing in retail strategy and market analysis, with a proven track record in enhancing pharmacy performance. Award-winning for innovation and partnership initiatives, she combines expertise gained at L’Oréal and Coca-Cola with a focus on customer experience and tailored strategies for the healthcare sector. As a consultant, she supports pharmacies in becoming competitive and customer-centric outlets.

Flexible Enrollment Options

Choose the solution that suits your objectives or your team's goals. 

Enroll in Individual Courses

Pay as you go, anytime 
  • 24/7 enrollment

  • 3 months to complete the online health course.

  • Access and complete course materials, video lectures, assignments, and exams at your own pace. 

Payment Plans

Pay in 4 installments
  • Pay up to 4 installments.

  • Enjoy a flexible approach to financing your learning experience.

  • Access your course immediately while spreading out payments to suit your budget. 

Groups and Teams

Special Pricing
  • Enroll as a group or team.

  • We’ll advise you on the best solutions to meet your organization’s goals.

  • Develop a shared mindset and knowledge to tackle challenges collectively.

Frequently asked questions (FAQ)

Do I need a healthcare background to join the online health courses?

No, these online health courses are open to professionals from various industries interested in healthcare innovation and digital transformation.

What support is available during the online health program?

You’ll have access to academic and technical support throughout your online health  learning journey.

Can I custom design my training ?

Yes  ! You can costum your training. Please contact directly at innovative-health@edhec.edu

What payment methods are accepted?

Major credit cards and bank transfers are accepted.

What are the policies for refunds and deferrals ?

Refunds are subject to the program’s terms and conditions. Review the refund policy on the website or contact support.